Remarketing lists for search ads are a form of PPC campaign which utilise a standard PLA advert, except one which is targeted at people who have already expressed interest in your site. Remarketing tactics can help expand your reach considerably and reduce the cost of conversion. This is because the visitor has already browsed your website and is therefore likely to be interested in your products.
RLSAs can’t be used on their own, but can be very effective in conjunction with an enhanced social media presence and other forms of social advertising.
While not strictly a PPC campaign, such tactics can be used to enhance your existing brand awareness and bring repeat business at reduced costs.
Again, this requires heavy-duty planning and organising, which is where AdType comes in to help your marketing team plan, and schedule and manage RLSA campaigns to deliver better ROI.
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