What is Retargeting?
Retargeting converts window-shoppers into buyers. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
Generally only 2% of visitors convert on their first visit to an online store. Retargeting brings back the other 98%.
Behind the Scenes
Retargeting generates greater online sales by keeping your brand front and centre and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.