What is Retargeting?

Retargeting converts window-shoppers into buyers. Generally only 2% of visitors convert on their first visit to an online store.

Retargeting brings back the other 98%.

Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.


Converting Shoppers into Buyers

So how does retargeting work?

Technically all that is necessary is to place a JavaScript tag in the footer of your website.

This code creates a list of people that visit your site by placing anonymous retargeting “cookies” in their browser. This list allows AdType to display retargeting ads to your potential customers as they visit other sites.

Since AdType works with the largest ad exchanges, we can retarget your customers just about anywhere they might go online.


Retargeting generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy.

Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns underscore the value of good branding and repeated exposure.


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