Display Advertising is a crucial part of any marketing campaign as it allows to target potential customers down to relevant interests, previous websites visited and ultra-specific demographics.
Is your product targeted at women under the age of 25 who are six months into their pregnancy? It is possible to fine-tune your targeting to that precise demographic. Perhaps it’s aimed at men who have just retired and are looking for something new to do. Again, you can fine tune it to that demographic and further to a specific geography.